With global markets getting more and more competitive by the day, it has become imperative for businesses to provide the right skilling opportunities to their employees on critical skills to help them (employees and the business) stand out from the rest and achieve a competitive advantage. However, according to a Training Industry, Inc. research report, about one-third of survey respondents identified Content relevancy as a challenge to employee skilling and Learning and Development (L&D). This is far higher than the need for digital technology and tools for training delivery, highlighting the criticality of Content that’s relevant, relatable, easily accessible and sticky (from the learner’s POV) while fitting in the company’s budgets and timelines.
L&D practitioners often
struggle for a choice when it comes to choosing custom-developed learning
content or off-the-shelf courses.
While there are several pros for using both the options, with off-the-shelf
learning, L&D pros have the flexibility to achieve a quick project roll-out
of the eLearning programs at a lower cost (compared to bespoke eLearning),
making it a befitting solution for situations that don’t have the luxury of
time or money. Like the current pandemic, which has sent businesses scampering
for online learning solutions, like online content
libraries and learning
management systems, with most workplaces moving to 100% remote work, making
remote learning the new norm rather than an exception.
Covid-19 or not, how can businesses
choose between Custom Content Development and Off-the-Shelf eLearning courses
and videos? Can L&D professionals offer the best of both worlds – ready
available content and personalized content – by creating a Content mix?
I speak with Nipun Singh, Project
Manager, Nitin Panjwani, Regional Sales Manager (West) and Sumant Joshi (Sr.
Marketing Executive) to analyze different types of Content available for
employee L&D, its criticality for success of training, and parameters for
selecting Custom Content and ready-to-use, Off-the-shelf Content.
Listen to the full episode to
- What does Content refer to in context of
employee learning and training?
- The importance of Content for learning
- Similarities and differences between Custom
Content and Off-the-Shelf Content
- Advantage of Off-the-Shelf Content during the
times of COVID-19
- Parameters for evaluation and selection of the
- Strategies for Content curation
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